• DAKS PRESENTS LEAH AND PAUL WELLER

    To celebrate the brand’s 120 Year anniversary, British music and fashion icon Paul Weller and his daughter Leah Weller feature in the DAKS’ 2014 campaign. Our 120th Anniversary in 2014 is another landmark in DAKS’ rich heritage, and the new campaign featuring Paul and Leah Weller perfectly represents the modern image of our iconic British brand’.

    Shot in Brighton in November, the SS14 campaign is shot in a beautiful townhouse and the AW14 campaign shot on Brighton beach. It features Leah wearing the iconic House Check and Paul wearing tailored suiting and casual wear. Key pieces include a specially designed 120th Anniversary Check, statement dresses and classic luxury coats.

    Alongside the images, we also have exclusive video performances from Paul and Leah singing Paul Weller’s classic songs ‘You Do Something to Me’ and ‘Wildwood’.

    Paul Weller says “It was a great pleasure to work with DAKS for their 120th Anniversary celebrations. Both Leah and myself had a brilliant time in Brighton shooting the SS14 and AW14 campaigns.

    DAKS PRESENTS LEAH AND PAUL WELLER
  • PROUD TO SUPPORT

    Set up in 1956 by its Patron HRH The Duke of Edinburgh, The Duke of Edinburgh Award (DofE), allows young people to give their free time to society at a value of over £24million per year. Today it has over 300,000 people in the UK aged 14-25 currently taking part, 30,000 of which are from disadvantaged backgrounds.

    This February marks DAKS 20 year anniversary supporting the important youth charity as a Silver Partner. To mark this occasion we’ve looked at some of the DofE’s achievements during our time of support.

    In the last 20 years the DofE have awarded over 1.2 million DofE Awards (of which 120,568 were DofE Gold Awards), bringing it to a grand total of 2.2million DofE Awards granted in the UK since it began. In November 2013 with 234,000 participants to date achieving their Gold Award, the Duke of Edinburgh celebrated his 500th Gold Award presentation.

    Other milestones for DofE include becoming one of the first major youth bodies to have a presence on the internet, thanks to a 16 year-old participant in the mid-1990s, today they can be found at www.dofe.com. In 2006, when they celebrated their 50th anniversary they were granted a Royal Charter by the Privy Council, a relatively rare event. Three years later, research by the University of Northampton provided conclusive evidence about the DofE’s positive impact on young people. With a survey of major employers finding that the DofE Award is the most highly valued experience when selecting employees.

    PROUD TO SUPPORT
  • DISCOVER LUXURY AT ROSEWOOD LONDON

    Just a stone’s throw away from the buzz of Covent Garden, and at the heart of London Fashion Week, is London’s latest 5 star hotel – Rosewood London. Combining English heritage with contemporary sophistication, Rosewood London opened its doors in October 2013 following a transformation of a 1914 Edwardian Belle Époque building on High Holborn. The renovation included a restoration of the Grade II-listed street frontage and dome and the grand marble Pavonazzo staircase, which rises through all seven storeys of the hotel.

    Upon our arrival at Rosewood London we entered through the courtyard into the grand reception area, where our Butler, Jose, greeted us and showed us to our suite for the evening. The rooms are inspired by the style of a traditional British manor house, including features such as lacquer, textured wood veneers and prismatic mirrors. The in-room private bar boasts a huge array of alcoholic and non-alcoholic drinks and snacks at your disposal with a Nespresso machine providing the perfect morning coffee. The impressive bathroom features fine Italian marble, hand-beaten alpaca silver finishes and toiletries by Czech & Speake. If you’re fortunate enough to stay in one of the 44 suites, you’ll enjoy a personal butler, a spacious living room area and two bathrooms if you feel one is not quite enough!

    After a fantastic night’s sleep in fine Italian bedding with window shutters that made it permanently night-time, we didn’t make it outside of our room to try any of the hotel’s other 5 star amenities. By our midday check-out time, we didn’t want to leave.

    For your chance to stay at Rosewood London and win tickets to our LFW show, visit our Twitter page now.

    DISCOVER LUXURY AT ROSEWOOD LONDON
  • PAUL WELLER - MY DAKS

    Helping us celebrate our 120th Anniversary, British music and fashion icon Paul Weller, shares his favourite pieces from our SS14 campaign:

    Beige Trench coat (£525), Navy Double Breasted Suit (£625), Red Blouson Jacket (£295).

    PAUL WELLER - MY DAKS
  • BACKSTAGE AT THE DAKS LFW SHOW

    We’re taking you behind-the-scenes of London Fashion Week!

    From hair and make-up to model dressing and production, here’s a sneak peak at what happens backstage before the show..

    BACKSTAGE AT THE DAKS LFW SHOW
  • ONE LOOK

    To mark our 120 year anniversary, we delve in and take a look back into our detailed archive.

    The saying ‘One Look Tells You It’s DAKS’ became a slogan for DAKS in the 1970s and 1980s when it appeared on the DAKS advertising. Derived from the DAKS Coat of Arms, which features the Latin phrase ‘Aspice Semel’, this translates are near as possible to ‘at a glance’. In summary, the slogan pinpointed the fact the style, quality and design of DAKS products was and still is instantly recognisable.

    Today this is still a slogan that is still very much at the heart of DAKS and when the Jermyn Street store reopened in October 2012, the window display was dedicated to this messaging.

    ONE LOOK
  • HIDDEN IN ST JAMES

    Located conveniently close to both our DAKS store’s on Jermyn Street and Old Bond Street, is Seven Park Place by William Drabble a Michelin star restaurant hidden away in the chic St James’s Hotel and Club.

    Awarded both a Michelin star and four AA rosettes soon after its opening, the small and secluded restaurant, with a unique décor design, provides a fantastic intimate fine dining experience. The menu, influenced by William Drabble’s classical French training, focuses on simplicity and seasonality, and is made using only the best local ingredients. We opted for the set lunch menu and were kindly treated to 5 courses. A beetroot and crème fraiche appetiser followed by haddock soup or ravioli of haggis to start, a main course of beef or skate wing, and dessert of either soufflé or roasted banana, finished off nicely with chocolate truffles and coffee. If you’re looking for the perfect wine to accompany your meal, a resident sommelier is on hand to suggest one of 225 strong wine choices. With this in mind, we think you’ll find the perfect one.

    HIDDEN IN ST JAMES
  • THE TORCH TROPHY TRUST AWARDS

    Set up in 1962 after Commander Collins presented one of two Olympic torches from the 1948 Olympic Games, the Torch Trophy Trust (TTT) recognises and supports volunteers in sport and recreation. Each year the TTT recognises and provides bursaries to these volunteers at the annual awards, which has been supported by DAKS since its inception.

    Tuesday 18th March 2014 saw the 51st annual TTT Awards, where the Princess Royal presented the awards to the winners including the TTT president, Sir Bobby Charlton, who received a lifetime achievement award. Skeleton star and winner of Team GB’s gold medal at the Sochi 2014 Winter Olympics, Lizzy Yarnold, was also in attendance, wearing the DAKS Gladstone dress from the SS14 collection.

    To find out more about the award winners and the TTT, please visit the Sports and Recreation website.

    THE TORCH TROPHY TRUST AWARDS
  • LEAH WELLER - MY DAKS

    Already a model, DJ and a budding music artist, Leah Weller stars alongside her father Paul in our 120th Anniversary campaign. Here Leah shares with us her favourite items from the shoot.

    “My favourite pieces from the Spring Summer 2014 collection are the House Check Top and the Black Pencil Skirt. I love it as it’s such a strong classic feminine look”.

    Eleanor House Check Top (£325), Cedar Black Pencil Skirt (£395)

    LEAH WELLER - MY DAKS
  • ICONIC ILLUSTRATIONS

    After the opening of the Simpson Piccadilly store and after launching the DAKS brand, Alexander Simpson needed to create a new advertising campaign to promote DAKS and entice new customers.

    A fan of the excellent work and techniques of illustrator Max Hoff, Alexander met with Hoff in the 1930’s and commissioned him to work on a series of illustrations for DAKS from the early 1940’s. These later became the signature style of Simpson’s Piccadilly and DAKS menswear.

    The colourful illustrations successfully captured the elegance and charisma of the DAKS man. Always showing impeccably dressed male figures in a smiling and relaxed attitude and with the introduction of womenswear into the DAKS brand, this included a fashionable, elegant and charming woman.

    These iconic illustrations were first used in the direct mail brochures and went on to be featured in all DAKS advertising campaigns until the mid-1960’s.

    ICONIC ILLUSTRATIONS
  • BEHIND THE CURTAIN

    With 22 ballet and 15 opera productions on average a year, it’s no wonder that when you step behind the scenes at the Royal Opera House (ROH) it’s a hive of activity. Nestled in the bustle of Covent Garden, the ROH is renowned for both its outstanding performances of opera and its beautiful classical ballets shows.

    Home to one of the world’s busiest stages, the world’s leading opera Company and Britain’s largest ballet Company, there’s always so much going on here. The stage allows for one of three other full size stages to slot in at a moment’s notice. In the morning they could be rehearsing the ballet ‘A Winter’s Tale’ before the stage switches over for an evening opera performance of ‘La bohéme’.

    Behind the scenes, you will find the Costume Departments, the costumes for each new ROH Production are the responsibility of the Production Costume Department. The Department works extremely closely with individual Costume Designers and Costume Supervisors, often beginning the process of selecting fabrics in the Fabric Library, known as the Pattern-room. A costume will also make it through the dye department, the work undertaken here is crucial to almost all of the costumes created at the ROH indeed there are very few costumes that do not find their way into the dye shop at one time or another.

    The Hats and Jewellery Department shouldn’t be forgotten where they produce beautifully decorative pieces for the stage. The attention to detail provides the performer with the confidence that the jewellery will enhance their performance.
    To win tickets to see ‘La bohéme’ performed at the Royal Opera House and an overnight stay in the luxury Rosewood London, click here.

    Photo Credit: ROH Costume Department

    BEHIND THE CURTAIN
  • IN THE PRESS

    Whether we’re gracing magazine front covers or dressing television superstars such as Aaron Paul (Jessie – Breaking Bad) or musician legends like Johnny Marr, we’re all over the press with our Spring/Summer 14 collection. Take a look at some of our best bits so far from this season.

    IN THE PRESS
  • ROYAL WINDSOR HORSE SHOW

    DAKS were proud to support The Pony Club Mounted Games for the 35th consecutive year at the Royal Windsor Horse Show, which took place on the grounds of Windsor Castle on 14th May for 5 days. Established in 1943, the Royal Windsor Horse Show is now the UK’s largest outdoor show with unique equestrian competitions, displays, entertainment and shops.

    See our round up of the games here.

    ROYAL WINDSOR HORSE SHOW
  • IN PRODUCTION

    In the 1940s the popularity of the DAKS clothing line continued to soar, and caused the production demand to outgrow the current factory in Stoke Newington, London.

    In order to cope with the demand, in 1948, production of the DAKS clothing line also started in a specially built factory in Larkhall, Scotland. Said to be the largest designed factory on one level in Europe at the time, it became instrumental to the success and growth of the business.

    The factory was officially opened in 1949 by Harold Wilson soon to be Prime Minster of the UK, and during its lifetime it was visited by numerous members of the Royal Family. This included HRH The Duke of Edinburgh in 1950s and again in the 1970s with HRH The Queen. Then in the 1990s HRH The Princess Royal and HRH The Duke of Kent. However, sadly after over 50 years the Larkhall factory closed its doors when DAKS production moved elsewhere.

    IN PRODUCTION
  • BEHIND THE SCENES AT OUR MFW SHOW

    The show continues beyond the catwalk. Here’s what happened backstage at our menswear SS15 show in Milan.

    BEHIND THE SCENES AT OUR MFW SHOW
  • A SPECIAL RELATIONSHIP

    Here at DAKS, we have maintained a relationship with the H.M Armed Forces since supporting the workers as they went to help in the war efforts. In commemoration of 100 years since Britain joined WW1, we try to give you an understanding of this relationship.

    The inception of the Simpson Services Club in 1939 at the DAKS Simpson Piccadilly store was the beginning of the strong relationship between DAKS and the armed forces. A meeting centre in London with honouree membership for officers of both sexes grew to over 10,000 during the wartime. Set-up with the intention of building up goodwill and friendship, it held numerous luncheons in honour of the fighting forces of Great Britain, the Dominions and every allied country, becoming world famous.

    Offering anything from a bath to food and drink, the club was also used by the officers when they came to order their uniform. An official outfitter for the officers of the H.M Forces and Women’s Services there was a dedicated services department on the 5th floor and over 400 agents across the country. Uniforms were hand tailored whilst still meeting every regulation detail. There was also an offering of full equipment and all the accessories needed whilst on active service.

    A SPECIAL RELATIONSHIP
  • THE MERCHANT TAYLORS

    The DAKS Autumn/Winter 14 collection will see an extension of the Guilds of Britain theme to celebrate the 120th Anniversary of DAKS Simpson. In particular the Guild of the Merchant Taylors who are situated on Threadneedle Street close to Middlesex Street, where the origins of DAKS started 120 years ago.

    Three stories are explored within the theme this season. Firstly, the ‘Saville Row Attitude’ provides the inspirations for the formalwear in the collection, aiming to capture DAKS’ opulent 120 year heritage of classic British tailoring and draws upon the rich DAKS archive and spirt of the work by DAKS illustrator Max Hoff.

    The second story is ‘Informal Sartorialism’ bringing an informal yet refined look that encapsulates the elegant city men and women in more relaxed attire. Taking inspirations from the original DAKS design ethos of innovation in design it translates tailored bespoke looks and notions into a look of informal sophistication to create an effortless elegance.

    The final story is based on not only the DAKS history of tailoring British officers with their uniform and civilian wardrobe but also Guilds the Merchant Taylors who like many other Guilds introduced their own clothing into the uniform to distinguish themselves from the other Guilds and promote the skills of their trade. This story referred to as ‘The Officer’ will take this tradition and focus on offering a progressive look inspired by military uniforms of the past.

    THE MERCHANT TAYLORS
  • PAUL WELLER - MY DAKS AW14

    Helping us celebrate our 120th Anniversary, British music and fashion icon Paul Weller, shares his favourite pieces from our AW14 campaign:

    Niles Overcoat & Barrett-Earl Suit

    PAUL WELLER - MY DAKS AW14
  • What goes on behind the scenes

    Here we take you backstage to show you what happens behind the catwalk!

    What goes on behind the scenes
  • PRESENTING OUR AW14 CAMPAIGN

    To continue our 120th Anniversary celebrations, we have launched our second and final campaign with father-daughter duo Paul and Leah Weller. This time shot on a winter’s day on Brighton pier and on the beach, Paul and Leah showcase our stylish and strong looks for the Autumn/Winter 14 collection.

    PRESENTING OUR AW14 CAMPAIGN