• DAKS PRESENTS LEAH AND PAUL WELLER

    To celebrate the brand’s 120 Year anniversary, British music and fashion icon Paul Weller and his daughter Leah Weller feature in the DAKS’ 2014 campaign. Our 120th Anniversary in 2014 is another landmark in DAKS’ rich heritage, and the new campaign featuring Paul and Leah Weller perfectly represents the modern image of our iconic British brand’.

    Shot in Brighton in November, the SS14 campaign is shot in a beautiful townhouse and the AW14 campaign shot on Brighton beach. It features Leah wearing the iconic House Check and Paul wearing tailored suiting and casual wear. Key pieces include a specially designed 120th Anniversary Check, statement dresses and classic luxury coats.

    Alongside the images, we also have exclusive video performances from Paul and Leah singing Paul Weller’s classic songs ‘You Do Something to Me’ and ‘Wildwood’.

    Paul Weller says “It was a great pleasure to work with DAKS for their 120th Anniversary celebrations. Both Leah and myself had a brilliant time in Brighton shooting the SS14 and AW14 campaigns.

    DAKS PRESENTS LEAH AND PAUL WELLER
  • PROUD TO SUPPORT

    Set up in 1956 by its Patron HRH The Duke of Edinburgh, The Duke of Edinburgh Award (DofE), allows young people to give their free time to society at a value of over £24million per year. Today it has over 300,000 people in the UK aged 14-25 currently taking part, 30,000 of which are from disadvantaged backgrounds.

    This February marks DAKS 20 year anniversary supporting the important youth charity as a Silver Partner. To mark this occasion we’ve looked at some of the DofE’s achievements during our time of support.

    In the last 20 years the DofE have awarded over 1.2 million DofE Awards (of which 120,568 were DofE Gold Awards), bringing it to a grand total of 2.2million DofE Awards granted in the UK since it began. In November 2013 with 234,000 participants to date achieving their Gold Award, the Duke of Edinburgh celebrated his 500th Gold Award presentation.

    Other milestones for DofE include becoming one of the first major youth bodies to have a presence on the internet, thanks to a 16 year-old participant in the mid-1990s, today they can be found at www.dofe.com. In 2006, when they celebrated their 50th anniversary they were granted a Royal Charter by the Privy Council, a relatively rare event. Three years later, research by the University of Northampton provided conclusive evidence about the DofE’s positive impact on young people. With a survey of major employers finding that the DofE Award is the most highly valued experience when selecting employees.

    PROUD TO SUPPORT
  • DISCOVER LUXURY AT ROSEWOOD LONDON

    Just a stone’s throw away from the buzz of Covent Garden, and at the heart of London Fashion Week, is London’s latest 5 star hotel – Rosewood London. Combining English heritage with contemporary sophistication, Rosewood London opened its doors in October 2013 following a transformation of a 1914 Edwardian Belle Époque building on High Holborn. The renovation included a restoration of the Grade II-listed street frontage and dome and the grand marble Pavonazzo staircase, which rises through all seven storeys of the hotel.

    Upon our arrival at Rosewood London we entered through the courtyard into the grand reception area, where our Butler, Jose, greeted us and showed us to our suite for the evening. The rooms are inspired by the style of a traditional British manor house, including features such as lacquer, textured wood veneers and prismatic mirrors. The in-room private bar boasts a huge array of alcoholic and non-alcoholic drinks and snacks at your disposal with a Nespresso machine providing the perfect morning coffee. The impressive bathroom features fine Italian marble, hand-beaten alpaca silver finishes and toiletries by Czech & Speake. If you’re fortunate enough to stay in one of the 44 suites, you’ll enjoy a personal butler, a spacious living room area and two bathrooms if you feel one is not quite enough!

    After a fantastic night’s sleep in fine Italian bedding with window shutters that made it permanently night-time, we didn’t make it outside of our room to try any of the hotel’s other 5 star amenities. By our midday check-out time, we didn’t want to leave.

    For your chance to stay at Rosewood London and win tickets to our LFW show, visit our Twitter page now.

    DISCOVER LUXURY AT ROSEWOOD LONDON
  • PAUL WELLER - MY DAKS

    Helping us celebrate our 120th Anniversary, British music and fashion icon Paul Weller, shares his favourite pieces from our SS14 campaign:

    Beige Trench coat (£525), Navy Double Breasted Suit (£625), Red Blouson Jacket (£295).

    PAUL WELLER - MY DAKS
  • BACKSTAGE AT THE DAKS LFW SHOW

    We’re taking you behind-the-scenes of London Fashion Week!

    From hair and make-up to model dressing and production, here’s a sneak peak at what happens backstage before the show..

    BACKSTAGE AT THE DAKS LFW SHOW
  • ONE LOOK

    To mark our 120 year anniversary, we delve in and take a look back into our detailed archive.

    The saying ‘One Look Tells You It’s DAKS’ became a slogan for DAKS in the 1970s and 1980s when it appeared on the DAKS advertising. Derived from the DAKS Coat of Arms, which features the Latin phrase ‘Aspice Semel’, this translates are near as possible to ‘at a glance’. In summary, the slogan pinpointed the fact the style, quality and design of DAKS products was and still is instantly recognisable.

    Today this is still a slogan that is still very much at the heart of DAKS and when the Jermyn Street store reopened in October 2012, the window display was dedicated to this messaging.

    ONE LOOK
  • HIDDEN IN ST JAMES

    Located conveniently close to both our DAKS store’s on Jermyn Street and Old Bond Street, is Seven Park Place by William Drabble a Michelin star restaurant hidden away in the chic St James’s Hotel and Club.

    Awarded both a Michelin star and four AA rosettes soon after its opening, the small and secluded restaurant, with a unique décor design, provides a fantastic intimate fine dining experience. The menu, influenced by William Drabble’s classical French training, focuses on simplicity and seasonality, and is made using only the best local ingredients. We opted for the set lunch menu and were kindly treated to 5 courses. A beetroot and crème fraiche appetiser followed by haddock soup or ravioli of haggis to start, a main course of beef or skate wing, and dessert of either soufflé or roasted banana, finished off nicely with chocolate truffles and coffee. If you’re looking for the perfect wine to accompany your meal, a resident sommelier is on hand to suggest one of 225 strong wine choices. With this in mind, we think you’ll find the perfect one.

    HIDDEN IN ST JAMES
  • THE TORCH TROPHY TRUST AWARDS

    Set up in 1962 after Commander Collins presented one of two Olympic torches from the 1948 Olympic Games, the Torch Trophy Trust (TTT) recognises and supports volunteers in sport and recreation. Each year the TTT recognises and provides bursaries to these volunteers at the annual awards, which has been supported by DAKS since its inception.

    Tuesday 18th March 2014 saw the 51st annual TTT Awards, where the Princess Royal presented the awards to the winners including the TTT president, Sir Bobby Charlton, who received a lifetime achievement award. Skeleton star and winner of Team GB’s gold medal at the Sochi 2014 Winter Olympics, Lizzy Yarnold, was also in attendance, wearing the DAKS Gladstone dress from the SS14 collection.

    To find out more about the award winners and the TTT, please visit the Sports and Recreation website.

    THE TORCH TROPHY TRUST AWARDS
  • LEAH WELLER - MY DAKS

    Already a model, DJ and a budding music artist, Leah Weller stars alongside her father Paul in our 120th Anniversary campaign. Here Leah shares with us her favourite items from the shoot.

    “My favourite pieces from the Spring Summer 2014 collection are the House Check Top and the Black Pencil Skirt. I love it as it’s such a strong classic feminine look”.

    Eleanor House Check Top (£325), Cedar Black Pencil Skirt (£395)

    LEAH WELLER - MY DAKS
  • ICONIC ILLUSTRATIONS

    After the opening of the Simpson Piccadilly store and after launching the DAKS brand, Alexander Simpson needed to create a new advertising campaign to promote DAKS and entice new customers.

    A fan of the excellent work and techniques of illustrator Max Hoff, Alexander met with Hoff in the 1930’s and commissioned him to work on a series of illustrations for DAKS from the early 1940’s. These later became the signature style of Simpson’s Piccadilly and DAKS menswear.

    The colourful illustrations successfully captured the elegance and charisma of the DAKS man. Always showing impeccably dressed male figures in a smiling and relaxed attitude and with the introduction of womenswear into the DAKS brand, this included a fashionable, elegant and charming woman.

    These iconic illustrations were first used in the direct mail brochures and went on to be featured in all DAKS advertising campaigns until the mid-1960’s.

    ICONIC ILLUSTRATIONS