DAKS HEAD OF WOMENSWEAR AND ACCESSORIES
Sheila McKain- Waid is head of womenswear and accessories at DAKS. American born, Sheila studied for a degree in Textile Design at the University of Kansas and then went on to study Apparel Design at The Fashion Institute of Technology in New York.
Sheila worked in New York, designing both womenswear and accessories for such prestigious brands as Donna Karan, Halston and Oscar de la Renta. She later relocated to the UK and joined DAKS in 2010.
Her designs combine American simplicity and elegance, with a European sense of timelessness and luxury. Whilst at DAKS, not only is she head of womenswear and accessories for London, she is also giving direction to the Asian licensees, working in conjunction with them to promote the brand Worldwide.
The Autumn Winter 2013 show marks Sheila’s fourth collection for DAKS at London Fashion Week.