To celebrate the brand’s 120 Year anniversary, British music and fashion icon Paul Weller and his daughter Leah Weller feature in the DAKS’ 2014 campaign. Our 120th Anniversary in 2014 is another landmark in DAKS’ rich heritage, and the new campaign featuring Paul and Leah Weller perfectly represents the modern image of our iconic British brand’.
Shot in Brighton in November, the SS14 campaign is shot in a beautiful townhouse and the AW14 campaign shot on Brighton beach. It features Leah wearing the iconic House Check and Paul wearing tailored suiting and casual wear. Key pieces include a specially designed 120th Anniversary Check, statement dresses and classic luxury coats.
Alongside the images, we also have exclusive video performances from Paul and Leah singing Paul Weller’s classic songs ‘You Do Something to Me’ and ‘Wildwood’.
Paul Weller says “It was a great pleasure to work with DAKS for their 120th Anniversary celebrations. Both Leah and myself had a brilliant time in Brighton shooting the SS14 and AW14 campaigns.