Last Thursday we
saw Bond Street, the home of our flagship store, come to life and mark the
start of the festive season with its glorious illuminations.
The Bond Street
light installations, displaying white peacock feathers, are a tribute to “The
Bond Street Loungers” who paraded the street in the late 1700’s. These dapper gentlemen
were considered the “peacocks” of their time, thus inspiring the quarter of a
million elegant lamps showcased over Bond Street.
To celebrate the
switch on of the illuminations, we were joined by the Lord Mayor; Cllr Steve
Summers and Deputy Leader of Westminster City Council; Cllr Robert Davis as
Bond Street associates came together to enjoy an evening of champagne and
festiveness in the DAKS store.