Bond Street Illuminations

Last Thursday we saw Bond Street, the home of our flagship store, come to life and mark the start of the festive season with its glorious illuminations.



The Bond Street light installations, displaying white peacock feathers, are a tribute to “The Bond Street Loungers” who paraded the street in the late 1700’s. These dapper gentlemen were considered the “peacocks” of their time, thus inspiring the quarter of a million elegant lamps showcased over Bond Street.

To celebrate the switch on of the illuminations, we were joined by the Lord Mayor; Cllr Steve Summers and Deputy Leader of Westminster City Council; Cllr Robert Davis as Bond Street associates came together to enjoy an evening of champagne and festiveness in the DAKS store.

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