Behind The Scenes of DAKS' AW18 Milan Menswear and Womenswear Show...


On Sunday 14th January we showcased our AW18 collection at the iconic Teatre Vetra in Milan. This show has been incredibly exciting for DAKS, as for the first time in the brands history we combined our Womenswear and Menswear collections. Both showing on one runway to create a unified collection comprised of 67 looks.

The inspiration behind the AW18 DAKS show is the meeting of two people following a journey on a luxurious British Steam Train. The collection is an aesthetic embrace between the couple as the two collections are so closely linked. Similar materials, fabrics and colour palettes run through both menswear and womenswear, a more modern and masculine silhouette is seen in the menswear collection, complimented by a more gentle, softer, aesthetic for womenswear.

The DAKS AW18 collection is rich in colours, prints and window checks in an array of dimensions and sizes. Alongside the iconic House Check, a bespoke and innovative check has been designed exclusively for this season and runs through both the men’s and women’s collections.

The collection is rooted in the brand’s British legacy, using key details to completely evoke that iconic English style. Details are key this season. Fabric flowers are scattered on jacket lapels and delicate gold details adorn belts. The bags have been created in the same exclusive fabrics as the clothing, in on-trend shapes and models in a combination of exquisite leathers.


On Sunday 14th January we showcased our AW18 collection at the iconic Teatre Vetra in Milan. This sh
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