BACK IN OUR ORIGINAL HOME

In celebration of menswear fashion in London and the 7th season of London Collections: Men, we’ve teamed up with Waterstones, who occupy the old Simpson Piccadilly building, the original home of the DAKS brand, to take over their Jermyn St window.


Showing pieces from our archive from the 1940/50’s alongside our current collection, it is easy to see how menswear fashion has stayed true to its values over the years whilst evolving with a modern and fresh look.


In celebration of menswear fashion in London and the 7th season of London Collections: Men, we’ve te
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