63 YEARS OF HISTORY

In 1936 the ‘DAKS Simpson Piccadilly’ store was opened, and became the home of the DAKS brand until it unfortunately closed its doors in 1999. Designed by the architect Joseph Emberton, the building was constructed on a steel framework from the basement level to the 7th floor. 


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AN ANNIVERSARY CHECK

In recognition of our 120th anniversary, our Autumn Winter collection introduces the DAKS anniversary check.


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WOOL WEEK RETURNS

A natural fibre that is not only renewable but also biodegradable. Wool has become one of the most effective natural forms of all-weather protection, able to absorb and release humidity, either in the atmosphere or perspiration from the wearer, acclimatising to individual environments. A wool fibre can be bent 20,000 times without breaking and has the power to elongate, stretch and recover – allowing wool products to last for years. 


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