January 29. 2014
Set up in 1956 by its Patron HRH The Duke of Edinburgh, The Duke of Edinburgh Award (DofE), allows young people to give their free time to society at a value of over £24million per year. Today it has over 300,000 people in the UK aged 14-25 currently taking part, 30,000 of which are from disadvantaged backgrounds.
To celebrate the brand’s 120 Year anniversary, British music and fashion icon Paul Weller and his daughter Leah Weller feature in the DAKS’ 2014 campaign. Our 120th Anniversary in 2014 is another landmark in DAKS’ rich heritage, and the new campaign featuring Paul and Leah Weller perfectly represents the modern image of our iconic British brand’.