In-House Pr

·       Day-to-day contact with fashion journalists for product placement of DAKS collections in publications – menswear, womenswear and accessories

·       Manage the PR & Marketing Assistant in the logging, packing and sending out of samples to publications

·       Manage the PR & Marketing Assistant in the monitoring of samples and chasing publications when necessary

·       Oversee the assistant in the management of the press sample room – booking in returns, keeping organised etc

·       Make sure that the press database is kept up to date

·       Manage the changing over of seasonal samples from the showrooms to press room

·       Manage the assistant in the sorting of samples for sample sales and helping with stock take where necessary

·       Initial writing of seasonal press releases to be approved by Head of PR and Advertising as well as extra news press releases

·       Collation of press cuttings and production of bi-monthly press reports

·       Internal circulation of all publications featuring DAKS product and regular communication with retail stores.


Pr Agency Support

·       Day-to-day support to Italian PR agency

·       Manage the assistant in the tracking & monitoring of sample movement across the UK & Europe

·       Coordinate the press release translation

·       Deal with all general queries / phone calls and delegate these to assistant where necessary


 Press Materials

·       Organise and coordinate with the Head of Pr & Advertising all photography – both cut out imagery and larger scale images for look books

·       Coordinate with all external PR’s for requirements of press materials

·       Manage seasonal press mailings

Seasonal Press Days

·       Manage and attend seasonal press days

Events & Sponsorship


·       Assist the Head of PR & Advertising in all aspects of the organisation of seasonal London Fashion Week Show and Milan Menswear Catwalk show to include:

Overall liaising with Production companies and management of budgets together with Head of PR & Advertising

Coordination of guest lists and liaising with PR agencies

Management of Assistant in general show support/support to design team and sponsors etc

·       Involvement in the organisation of other key events to include annual Royal Windsor Horse Show and store events etc.


Social Media


·       Day to Day management along with PR assistant of all the social media sites- facebook, twitter, instagram, pinterest and development of a content plan in line with overall marketing plan



Campaign Photographic Shoot

·       Assist the Head of Dept with the organisation of the  photo shoot

·       Involvement in creative meetings

·       Management of assistant in the liaising with licensing and retail teams re merchandise and coordinating lists

·       Management of assistant in checking sales progress of all items selected in each market

·       Management of assistant in listing and packing up samples


To be responsible for developing and maintaining marketing strategies to meet agreed company objectives. To evaluate customer research, market conditions, and competitor data and implement marketing plan alterations as needed.

·       Develop a seasonal marketing plan with the Head of Pr and Advertising and in conjunction with the retail and licensing departments.

·       Liaise closely on a regular basis with the Retail store managers.


Database Management

·       Use Salesforce software to manage the DAKS customer database/campaigns

·       Work with other third party agencies where necessary to clean up and manage the database

·       Customer profiling

·       Management and segmentation of database with CCR (database company).

·       Liaise with CCR for print and mailings

·       Manage sign up for new customer details and any new customer info from third parties and or promotions/competitions


Database Marketing

·       Work closely with Graphic Designer to engage with DAKS customers via weekly e-mails to support the promotional calendar and business activity

·       Manage direct mail campaigns where appropriate and in relation to promotions



·       Work with the Graphic Designer to update the homepage and manage all content for online

·       Manage web developers (Eurostop) and any improvements/changes including new legislation

·       Produce seasonal updates for website

·       Manage day-to-day website

·       Work with photography studio to shoot product images for web in the correct formats.

·       Use Google analytics


Budget Management


Marketing material

·       Oversee design and production of brochures.

·       Oversee design and production of seasonal mailers.

·       Production of mailing list forms.

·       Vouchers/Competition forms for promotions and customers including all terms and conditions

·       Managing orders and delivery for all items.

·       Keep all partners such as the Bond Street Association and Jermyn Street Association up to date with seasonal images and info.


Organise in-store events and promotions

Create in store promotions in line with Retail and subject to approval to generate increased footfall and sales


 Coordinate all sale advertising with the media agency

Coordinate all tactical advertising campaigns for promotions

Coordinate all online advertising and promotions as necessary



Job Summary

To build and develop the UK and Rep of Ireland wholesale business with specific emphasis on securing business with key stores in these regions. To establish business with other prestigious retailers throughout The UK and Ireland.

Key Duties

  • Market the brand to key department stores with a view to establish DAKS corner on a wholesale or concession basis
  • Introduce other 3rd party retailers to the brand
  • Build other wholesale opportunities including UK based travel retail
  • Work with DAKS licensees or direct as applicable
  • Assist as requested with presentations
  • Organise the Old Bond Street showrooms for presentations

Key Accountabilities

  • Develop quality sales through 3rd party wholesale accounts for menswear, womenswear and accessories
  • Manage seasonal sell-in through Bond Street showroom
  • Ensure showrooms are presentable at all times
  • Demonstrate passion about DAKS product and lifestyle, proven ability to excite and inspire retailers about the merchandise
  • Develop business gifts sector
  • Manage and organise sales presentations


  • Live contacts to key department stores
  • Luxury product knowledge and wholesale experience across menswear, womenswear and accessories
  • Excellent communicator
  • Displays passion and a positive attitude / Team player
  • Active wholesale contacts and in depth knowledge of the fashion business

Apply Here


DAKS Womenswear

Job Summary
To have competence of the collection range planning for womenswear as well as an affinity to the DAKS heritage brand concept. To be available to visit factories in Italy and the occasional business visit to the Far East.  Previous experience in the womenswear sector is essential. Good knowledge of the Italian luxury fashion industry. Fluent Italian is an advantage.

Key Duties

  • Work with the Women’s Designer, Production Team and Creative Director to identify and develop seasonal quality fabrics that commensurate with brand standing
  • Be responsible for formulating and submitting the seasonal range
  • planning timetable for approval
  • Provide detailed analysis by product category and segment according to seasonal collection, keeping in mind the DAKS brand heritage. Range includes coats, jackets, skirts, trousers, blouses, knitwear, polos & associated furnishings.
  • Analyse historical sell-through rates and evaluate market requests
  • Responsible for planning process

Key Accountabilities

Planning Process:

  • Spring/Summer and Autumn/Winter collections: each collection will be divided into three stories each to have a separate planning and weighting to be formulated according to specific season and product category ie;

            Spring/ Summer:  Early Spring – Early Summer – High Summer.

            Autumn/Winter:  early Autumn – Winter – Winter Festive Season

  • Clearly communicate agreed range planning to Product/Design team
  • Control and monitor faithful implementation
  • Control DAKS' house check and seasonal fabrics in terms of correct settings and true colouration
  • Develop a close working relationship with Italian womenswear product team and check progress against agreed tasks and timetable of collection developments
  • Allocate design packs with specs and sketches

  • Development of fabrics trims and yarns with the relevant suppliers
  • Labeling control, and monitoring of labels across all womenswear and various co- branding activities
  • Close working with the UK Retail Manager on the selection of the fabric for the retail store

Range Plan

  • Range planning, working closely with womenswear product sales and Licensing team to ensure collections are coordinated to meet the requirements of the market.
  • Assist in establishing and monitoring of critical path.
  • Coordinate the fabric sampling process and delivery schedule (including seasonal checks, house checks and exclusive DAKS fabrics).
  • Follow through all gestation related to sketch packs.
  • Attend fit meetings and communicate all fit comments to the team.

Sales Management:

  • Ensure price list and sales cards are available for merchandise meeting and sales period.
  • Communicate additional requests from the sales department to relevant licensees.
  • Inventory samples control.
  • Work with press team to co-ordinate looks for the Look Book and advertising campaign.
  • Present collections to buyers to assist sales.

Events: Fashion Show, Merchandise Meetings.

  • Merchandise and set show room with the new collection.
  • Coordinate the timing and delivery schedule for all samples relevant to the events.
  • Organise space, props, models and visuals for all womenswear activities.
  • Check in samples on receipt and examine quality.


  • Work with menswear to achieve synergies with key fabric developments, label and brand portrayal.
Apply Here


Here at DAKS we are always interested in hearing from talented individuals who have a passion for the brand. If you are interested in working with us please send a copy of your CV and cover letter to: 

We offer competitive salaries and benefits, including a generous discount on store goods to all of our employees.

Due to high volume of applications we regret that only successful candidates will be contacted.

All UK and International posts are subject to Employment Eligibility criteria.