DAKS AW25

DAKS returns for Autumn/Winter 2025 with its fourth capsule collection under the direction of Luc Goidadin, offering a bold homage to the subversive spirit of the 1980s Club Kids. Inspired by the young tastemakers who redefined British nightlife, the collection channels the daring energy of an era that challenged sartorial norms and embraced fashion as a form of self-expression. Goidadin draws on the creative tension between the raw, expressive style of the underground club scene and the polished poise of Mayfair’s elite, two worlds colliding to create a new visual language of elegant exuberance. From sharp tailoring with unexpected twists to looks that blur the lines between formal and fantastical, AW25 captures the duality at the heart of Clubland. The campaign explores how those legendary nights reflected the spirit of their time, reinterpreting a defining cultural moment for a new generation.